Through Project Vasudha, Pratibha seeks to achieve a pollution free world,restore ecological balance, improve soil fertility and water holding capacity and make the world greener and safer. The project is also committed to i mproving the farmers' standard of living. It also aims to increase awareness about the grave health risks conventionally grown, pesticides-laden food poses, and thus encourages the consumption of healthy organic food. It also creates a greater demand for Eco-friendly clothing which are more comfortable in feel and free from any allergic/ harmful toxic chemical residues.